This article is about some practical tips and design ideas in creating business cards that suit your needs. Business cards are essential marketing materials as well as networking tools. If this is your first time to produce your own business cards, here are some tips to help you do it right:

1. While homemade business cards are possible to create with an inkjet printer, getting your cards printed by a professional printing company is the better option. Professionally-made high quality business cards can help you create a good first impression.

2. Take advantage of bulk printing. When you order 1000, the cost per card will be considerably lower than if you order 500 or less.

3. Let your business card convey more than just your contact details. You may include a tag line to communicate what you can offer or what your business is about, especially if your company name is a little vague on this.

4. A business logo is a great addition to your business card printing although make sure to avoid using clip arts as your logo. Keep in mind that your business logo reflects your credibility and professionalism. It can boost brand awareness as well so make sure to have your professionally designed for your business.

5. Make sure all the details in your business card are current and accurate. If you have recently changed address or phone numbers, consider printing new cards instead of crossing out and writing in the updated details with a pen.

6. Keep the design as simple as possible. Avoid using too many text font styles, they can be too annoying or confusing to read. Also, make sure not to jam too many information in the card. Nothing beats a clean layout in making a good first impression.

7. Let your business card reflect your professional image. For example, if you are a photographer or a graphic designer, it is a good idea to rely on photos or graphics with trendy colors and fonts to establish you business identity. But if you are in the finance industry, for instance, a more sober layout and subdued colors like beige or gray can work better for your image.

8. Make your business cards legible. There should be high contrast between the background and the texts. All the information must be printed in a large enough typeface in order to be read without difficulty. Next to the logo, your name should the largest piece of information to make sure that your prospects see it easily.

9. A great way to increase the chances that your prospects will keep your business card is by printing valuable information on the back. You may use the back of the business card to print some useful facts or tips related to your business, for example.

10. If you are in an industry where relationship selling is an essential factor, such as in real estate, it is a great idea to include a photo of you in the business card.

A business card is often the first thing that informs a prospect about a company. So make sure that your cards are well-designed and professionally printed to generate a lasting impression.

By: Brad J Kartel

Brad Kartel is a marketing executive whose passion is helping business owners build their image by investing on business card printing. Learn how to make effective business cards.

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Article Tags: business cards , business card printing

Submitted On Jan 05, 2012. Viewed 14 times.