It has become harder than ever to sell houses in this depressed real estate market. This is also true of deals that look great. Having a good game plan is a must if you must sell your houses fast and be successful in real estate investing. It has become harder than ever to sell houses in this depressed real estate market. This is also true of deals that look great. It is therefore necessary to have a specific plan for selling houses to be a successful real estate investor.

The focus of this article is how to identify qualified cash buyers for your houses. Specifically, we focus on how to market and successfully sell wholesale deals.

One of the key factors to successful flipping is to make sure you quickly identify buyers for your wholesale deals.
Here are the steps involved in identifying buyers:

<b>1) Build a buyers list</b>
This is a must in successful real estate investing. If you are selling houses, you must build a list of people with cash looking to buy the properties you sell.

Of course, you must have a place where they can sign up - a real estate investor website equipped with the ability to automatically build your buyers list.

When you get your next deal, the first thing you do is to email it to your buyers list. You are likely to get a buyer from that list. Many times I have found buyers the same day I email my deals to my buyers list.

A good source of real estate investor websites is recommended at the bottom of this article.


<b>2) Market aggressively</b>
Most real estate investors do not adequately market their properties. Even if you have a buyers list, you should run a marketing campaign for each property you have.

You must always include your website address where they can view the property and sign up to your buyers list.

I make sure I run ads on Craigslist and other real estate websites. For a small budget of $200 to $500, you can run ads in your local paper specifically for this property.

Again, do not provide a phone number, instead provide the web address to your real estate investor website where you have the property listed. If you must have a phone number, this should be a voice mail that provides enough information to view the property on your website.

I like to make sure they provide their contact information before they can access full property details.

you can end up with hundreds of potential buyers this way.

<b>3) Pre-qualify potential buyers</b>
Most real estate investors get excited when they get a potential buyer. They are just potential buyers until I know they have money to close.

Once a potential buyer calls, I will take down their full contact information and either give them the lockbox code or show them the property. I then ask them their source of cash if they express interest to buy it.

"Cash" is not enough. Is this cash in their bank account? Did they just sell a property? Are they working with a line of credit? Have they lined up a private or hard money lender?

In other words, proof of funds is a must.

Do not rely on sellers who are hoping to get a mortgage from a bank. They must have ready cash and can close quickly.

<b>4) Follow through to closing</b>
I then sign a contract with the potential buyer. I always meet them in person to collect earnest money. I take a minimum of $500 which they stand to lose if they do not close, but which is credited to them at closing.

Be sure to keep up with the closing process and ensure the money is available when expected. As always, time is of the essence in closing wholesale real estate deals.

By: Simon Macharia

Learn how you can buy and sell houses from an automated real estate investor website that both pre-educates potential motivated sellers and house buyers, while automatically building buyers lists for future properties you may have for sale.

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Source: http://www.articledirectoryusa.com/article/category/business/real-estate/how-to-get-qualified-buyers-for-your-houses-in-real-estate-investing/

Article Tags: Real estate investing , real estate investors , real estate investor websites , sell houses

Submitted On Feb 21, 2012. Viewed 10 times.