Understanding the types of search engines and benefits of SEO

SMstudy® Certified Digital Marketing Associate course is tailored to help anyone interested to know about various digital marketing channels; learn about key concepts in Digital Marketing as defined in the SMstudy® Guide; and to get a basic understanding of how Digital Marketing framework helps to identify the most effective marketing channels for an organization’s products or services. This course is included as a part of Free Subscription. The purpose of the SMstudy® Certified Digital Marketing Associate exam is to confirm you have basic understanding of the Digital Marketing aspects. Visit SMstudy.com for more details. The Internet has become the primary source of information for the majority of consumers. Keywords and phrases are typed into a search engine on a computer or mobile device, and a vast volume of related content is presented to the consumer. Once the results are displayed (in order), the user can click on any of the displayed links to visit any particular website or web page for the information needed. Search Engine Optimization (SEO) involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. Such activities address both on-page and off-page ranking factors that can impact a website’s or web page’s search engine rankings for specific search terms, resulting in a high placement in a search engine’s “organic,” or “natural,” or “unpaid” search results.
Most search engines can be divided into two common groups—
1. Spider- or Crawler-Based Search Engines: This refers to an Internet-based tool that searches the index of documents or web pages for a particular term, phrase, or text specified by the user, and produces results that are collected, sorted, and automatically indexed based on a defined algorithm.
A software program known as a “robot,” “spider,” or “crawler” scans web pages, follows links between pages and sites, collects information about websites, and indexes this information. This index is a large database of all the websites the crawler has scanned.
2. Human-Edited Web Directories: These directories are Internet search tools that search for information by subject categories. Rather than “robots” or “spiders,” which create directories automatically, human editors create these web directories. A short description along with the URL of the website is submitted to the directory for approval. The search directory then assigns the website to a category enabling the URL to display in search results for that category.
Benefits of SEO
Search engine optimization is a critical component of digital marketing success for any business establishing a web presence. Research studies show there are numerous benefits to SEO. Among these are the following—
• 85 percent of all traffic on the Internet is referred from a search engine.
• SEO is 6 times more effective than a banner ad.
• SEO delivers qualified leads.
• 55 percent of online purchases are made on sites found through search engine listings.
• Many websites are not even indexed. If they are poorly optimized, they will be overlooked by search engines.
• 90 percent of all users do not look past the first 30 results, and most only view the top 10.
• It is cost-effective marketing.
• It demonstrates clear and measurable ROI.
SMstudy® Certified Digital Marketing Associate course is tailored to help anyone interested to know about various digital marketing channels; learn about key concepts in Digital Marketing as defined in the SMstudy® Guide; and to get a basic understanding of how Digital Marketing framework helps to identify the most effective marketing channels for an organization’s products or services. This course is included as a part of Free Subscription. The purpose of the SMstudy® Certified Digital Marketing Associate exam is to confirm you have basic understanding of the Digital Marketing aspects. Visit SMstudy.com for more details.


By: amanda cross

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Source: http://www.articledirectoryusa.com/article/category/business/sales-management/understanding-the-types-of-search-engines-and-benefits-of-seo/

Submitted On Dec 09, 2015. Viewed 220 times.

SMstudy® Certified Digital Marketing Associate course is tailored to help anyone interested to know about various digital marketing channels; learn about key concepts in Digital Marketing as defined in the SMstudy® Guide; and to get a basic understanding of how Digital Marketing framework helps to identify the most effective marketing channels for an organization’s products or services. This course is included as a part of Free Subscription. The purpose of the SMstudy® Certified Digital Marketing Associate exam is to confirm you have basic understanding of the Digital Marketing aspects. Visit SMstudy.com for more details.

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