In-store kiosks play a key role in attending to customers and helping them with their needs instantly. This leads to a significant increase in the consumer base.
The use of kiosks has been around since 1970 but its market has taken off in the last few years. The sophisticated technologies employed in it are known to generate more ROI. The growing multimedia capabilities have leveraged the display of video chat and content sharing in kiosks which in return has paved its widespread acceptance. Users get the option of dizzying array of benefits by using kiosks. Consumers find it easier to operate and understand.
A kiosk is helpful in building the consumer base by its intuitive user interface as well. While kiosks come with their own set of features, together they can deliver more transparency to the customers and end up winning more consumers.
5 ways in which kiosks help in expanding the consumer base
1. Learn about your customers- Today consumers are bombarded with options and information related to the goods they need and the goods which are not needed, hence they often find it difficult to locate the services and goods that could meet their requirements perfectly. The poorly informed employees at the retailing venues are unable to maintain personal relations with the shoppers on which consumers were largely dependent earlier. Kiosks provide in depth information about the products to the consumers and hence they can buy it after full satisfaction.
2. Kiosks empower consumers- Self service encourages consumers and with kiosks they enjoy this benefit the most. There are way-finding kiosks that facilitate easy locating of desired items in the store easily and quickly. In case if the item consumers are looking for is not in the store, they can order it through designed vendor’s shipping program. The whole transaction remains in the store and the consumers gets a chance to visit the store again to obtain their purchase and during this process they often purchase more.
3. Possibilities for selling more- whenever any customer utilizes the services of a kiosk for locating the item or to learn about the price of the product they want to buy then several upsell offers are made by it. It alerts them about any running offers, sale, discount or any benefits in favor of the consumer. Generally the upsell procedure is unlike if pitched by any staff by the consumer as they sometimes feel they are forced to invest more but when the interaction is through kiosks they understand that it is trying to compliment their purchase with some wise buying.
4. Consumers get right and complete assistance from store staff- Staff takes more time in reaching their advanced needs and hence building interpersonal relationship among the consumers and store. More and more consumers are attracted with such activities.
5. Streamlining virtual opening of supply chain- even by keeping less products in the store now with the aid of kiosks, seller can sell endless varieties of goods under virtual aisles. It helps the consumer as well as the vendor in a dual way. Consumers get everything they want under one roof and seller gets to regain missed opportunity of sales. Wisely chosen kiosks wins excellent consumer experience and render consumers reasons to visit the store randomly by sharing positive experiences with other prospective shoppers, hence increasing the consumer base.
If the selection of kiosks is done with wisdom then the right technology will not only win endless customers but will also ensure that this list keeps on increasing day by day. Kiosks improve brand loyalty and provide complete customer satisfaction. Kiosks users end up as happy buyers which in brief fulfills the whole concept of production. They are economical and change the whole outlook of selling with ease.
By: Yual moed
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Submitted On Mar 02, 2016. Viewed 113 times.