Successful real estate investing largely depends on selling the houses you acquire quickly. This applies to most business models such as wholesaling, or selling on terms such as lease options.
The biggest asset in selling houses quickly is building relationships with people who need to buy the properties you are selling and who have the capability to do so. Selling houses quickly is mandatory to success of a real estate investing business. This applies to most business models such as wholesaling, or selling on terms such as lease options.

Building relationships with people looking to buy the houses you sell is the biggest asset in real estate investing.

In this article, we look at how to build and maintain a responsive list of potential buyers.

Your buyers list is your most valuable asset and should be tended very gently. You will get more sales from more responsive lists.

There are two types of buyers lists:

1) Wholesale Buyers List
This is a list of real estate investors who are looking to buy properties at wholesale prices. You must build a wholesale buyers list if you flip houses at wholesale prices.

2) Home buyers list
This is a list of buyers looking to live in the homes they buy. In most cases they are not looking to buy investment properties.

People looking for creative financing like lease options fall in this category.

The most responsive buyers list is located in your local market. A buyers list targeted to your local market is better than one targeted nationwide.

The size of your buyers list may not be so important as long as it is responsive.

If someone last bought a property one or two years ago, they are of little to no value in your list.

How to build a responsive buyers list

The following things are mandatory to building a buyers list:

1) Get a real estate investor website
Obviously, potential buyers must have a place to sign up to your list. This is why a website for your real estate investing business is a must.

The website needs to have buyers lists integrated, or the ability to create lists freely as you need. They can then sign up to your list as necessary.

The website should also allow ability to ask for contact information before they can view the properties.

Alternatively, it should allow asking for contact information before they can view full property details.

2) Advertise your properties
Your website must prominently feature in all the ads you run. A phone number is not enough; it will not collect a buyer list for you.

This is done by a real estate investor website. Whether you advertise through bandit signs, radio, newspapers, Craigslist, etc, you must provide your website address.

I built my first buyers list by advertising my wholesale deals on our local newspaper, Dallas Morning News. Instead of a phone number, I gave them a web address with a list of houses for sale.

They had to provide full contact information to access full property details. From this ad, I ended up building a list of about 200 buyers. From this small list, I sold every wholesale deal I found. In most cases I had a buyer the same day is sent out an email for a wholesale deal.

By: Simon Macharia

Find out how you can run your business from an automated real estate investor website for both buying and selling houses increasing the efficiency with which you close deals. Specifically, find out how a website for selling houses can help you sell your houses fast by automatically building a buyers list for you as you sell, among other features.

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Article Tags: Real estate investing , buyers list , real estate investor website , selling houses

Submitted On Feb 14, 2012. Viewed 21 times.