In real estate investing, it is necessary to sell your houses fast to be successful. This is especially true in a slow market where selling houses can take months, thereby increasing your holding costs.
Having a means to accelerate this process is therefore important, and whenever possible, employing every tool at your disposal to sell your houses fast is a must. To be successful in real estate investing, you must sell your houses fast. This is especially true in a slow market where selling houses can take months, thereby increasing your holding costs.

Having a means to accelerate this process is therefore important, and whenever possible, employing every tool at your disposal to sell your houses fast is a must.

In this article, we look at how to automate the process of getting potential buyers for your houses.

First, you must understand that real estate is a face to face game. Buyers will have to come see the house they are buying.

But the process of acquiring those buyers can be automated, and the end result is that you can sell your houses much faster.

I am a big proponent and user of squeeze pages. A squeeze page requests your name and email in exchange for something you need.

In general do not ask for more than name and email; the more information you request, the less the response you will get from your squeeze page.

You end up creating a list of buyers who have money and buy in your local market. These people are likely to buy your next deals without more advertising.

Let us look at some simple examples:

<b>Squeeze Page Example 1:</b>
As a wholesaler, I usually set up a simple squeeze page from my real estate investor website that promises real estate investors access to a list of highly discounted wholesale properties.

In order for them to view those properties, they must provide their name and email, and they are instantly redirected to the page with property listings.

I built my first buyers list this way. I advertised my properties on the local newspapers and gave them a website address instead of a phone number. The website address had a squeeze page.

I ended up building a list of about 200 buyers who were very responsive.

I sold a few deals to the people in this list.

<b>Squeeze Page Example 2:</b>
The second type of squeeze page must come incorporated in your real estate investor website.

Once your properties are listed on your website, the summary page shows a list of properties with the estimated market value, sale price, equity, etc.
It provides just enough information to build their interest. To access full property details, they must click on "More Details". A lightbox squeeze form pops up requesting for name and email to access all the details.

This is my favorite and consistently gives me more potential buyers than the first squeeze page.

<b>Autoresponders</b>
Autoresponders must be part of any automation. An autoresponder sends previously written email messages at pre-timed intervals.

For instant once they sign up, an instant email is sent saying something like "Thank you for joining our buyers list. We will be sending you deals that meet your needs as soon as we get them."

They will be getting helpful messages over the next few days automatically. This helps build rapport and provide more information such as phone number, areas they buy from, types of properties, etc.

The information they provide is important for your marketing and ensures buyers get only the properties they are interested in.

By: Simon Macharia

Learn how you can automate your real estate investing business with a real estate investor website fully equipped with all the tools necessary for selling your houses fast, as well as buying houses. The end result is that you close more deals using less time, money and effort.

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Article Tags: sell your house , real estate investor website , real estate investing , squeeze page , buyers list

Submitted On Jan 24, 2012. Viewed 14 times.