Aarkay Food Products Ltd. ( www.aarkayfoods.in ) came into existence in the year 1982 when India based “Kapoor Family” established a Manufacturing Facility dedicated solely to develop Natural Ingredients and Additives for the Food and Beverage Industry.
Natural Food Colours are dyes or pigments extracted from natural sources like vegetables, plants and insects. If extracted with care, these Colours can provide versatile colouring application with safe usage in different types of Food Products.
Since last 25 years, Aarkay has been manufacturing Natural Food Colours made strictly from plants and vegetables which serve the needs of a variety of Food and Beverage Industries.
These colours are used to give visual appeal and colour uniformity & consistency to Food and Beverages.
Food coloring is a substance, liquid or powder that is added to food or drink to change its color. Food coloring is used both in commercial food production and in domestic cooking. Due to its safety and general availability, food coloring is also used in a variety of non-food applications, for example in home craft projects and in education; www.aarkayfoods.in is manufacturer and exporter of Natural Food Colours
Purpose of food coloring
People associate certain colors with certain flavors, and the color of food can influence the perceived flavor in anything from candy to wine.[1] For this reason, food manufacturers add these dyes to their products. Sometimes the aim is to simulate a color that is perceived by the consumer as natural, such as adding red coloring to glacé cherries (which would otherwise be beige), but sometimes it is for effect, like the green ketchup that Heinz launched in 2000.
While most consumers are aware that food with bright or unnatural colors (such as the green ketchup mentioned above, or children's cereals such as Froot Loops) likely contain food coloring, far fewer people know that seemingly "natural" foods such as oranges and salmon are sometimes also dyed to mask natural variations in color.[2] Color variation in foods throughout the seasons and the effects of processing and storage often make color addition commercially advantageous to maintain the color expected or preferred by the consumer. Some of the primary reasons include:
• Offsetting color loss due to light, air, extremes of temperature, moisture, and storage conditions.
• Masking natural variations in color.
• Enhancing naturally occurring colors.
• Providing identity to foods.
• Protecting flavors and vitamins from damage by light.
• Decorative or artistic purposes such as cake icing.
• Birthdays and other celebrations.

By: Abhishek Kapoor

Manufacturerand Exporter of Caramel Colour. and natural food colour . in India

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Article Tags: Caramel colour , natural food colour India ,

Submitted On Feb 20, 2012. Viewed 14 times.