Why To Conduct Website Analysis At Regular Intervals?

Performing a website analysis on a periodic basis is essential to find out the loopholes in your campaign. A web analytics consulting firm will let you know your audience well and help you to rectify the areas in which you are lagging behind. <p style="text-align: justify;"><font face="Arial">Keeping up with competitors is one of the toughest challenges for any website owner. Search engines such as Google periodically come up with new algorithmic changes. Ensuring that your site is safe from such penalties is therefore likely to be one of your major concerns. To make sure that your website is optimized in the manner recommended by Google, it is essential to conduct website analysis at periodic intervals. Some of the major reasons are mentioned below:-</p>

<p style="text-align: justify;"><font face="Arial"><b>Set the correct expectations</b></p>

<p style="text-align: justify;"><font face="Arial">It is almost impossible to find groundbreaking insights based on which you can take action once you go through web analytics data. But finding some useful starting points may be easier than what you have thought. Decide on the exact data which you will first look for when you start website analysis. Your main aim should be to create a customer centric strategy. While performing such an analysis, you will be able to track the drawbacks in your online marketing campaign. Device a customer centric strategy based on your findings.</p>

<p style="text-align: justify;"><font face="Arial"><b>Identify the correct keywords</b></p>

<p style="text-align: justify;"><font face="Arial">It can be tough to select the right set of keywords for your target audience. By analysis of website traffic, you will be able to find out the targeted keywords which are performing well and the ones which aren’t. Search engines such as Google rank your page on the basis of its search ranking. The analysis tool will let you know your present position and the exact keywords which are really effective.
Volume of traffic</p>

<p style="text-align: justify;"><font face="Arial">If your main aim is to generate a high level of traffic, then you will need to find out where it is coming from. Through the analysis, you will find out where your traffic is generated and also the quality of the traffic. This will really help you to enhance your site’s quality.</p>

<p style="text-align: justify;"><font face="Arial"><b>Evaluate the quality of content</b></p>

<p style="text-align: justify;"><font face="Arial">When you hire a web analytics consulting firm, they will go through the original content and inform you if there is some irrelevant content on your page or not. They will also help you to create content which is SEO friendly. They will do so by providing details on the keywords and phrases which are most relevant to your site.</p>

<p style="text-align: justify;"><font face="Arial"><b>Verification of links</b></p>

<p style="text-align: justify;"><font face="Arial">Bad links can have an adverse impact on the professional appearance of your website. Once you perform this type of analysis, you will be able to check all the links that are connected to your website-external, internal, outbound as well as inbound.</p>

<p style="text-align: justify;"><font face="Arial"><b>You get to know your audience well</b></p>

<p style="text-align: justify;"><font face="Arial">Once you perform this type of a website analysis, you get to know how many visits have been made to your site, whether the visitors are new or have visited it in the past or not. You will also have access to demographic data such as the place where they are making the visit from. You will be able to find out the browser they are using, where they landed on your website and where did they exist from. You will get to know the pages which are most popular and the amount of time visitors spent on your website.</p>


By: Bhavna Bhavesh Patil

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Source: http://www.articledirectoryusa.com/article/category/internet-business/seo/why-to-conduct-website-analysis-at-regular-intervals/

Submitted On Apr 20, 2017. Viewed 34 times.

The author is a blogger and works with a web analytics consulting firm. His major areas of expertise includes PPC management, social media and content marketing.

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