Five Tips for Blogger Outreach

Bloggers must not be viewed simply as an extension of the traditional media while it may seem like a fairly easy exercise, there are a few important rules that will be followed as a way to talk to them efficiently. The ubiquitous net actually has given' power to the people'.

Another side to the happening is that these blogging supremos also provide an excellent chance for companies to access readily identifiable groups of readers with particular interests.

Here's an illustration of how blogger outreach can give a commercial advantage. One of our customers is The Punch Bowl Inn and also the Charles Bathurst Inn, both idyllic inns situated in the midst of superb walking country in the Yorkshire Dales. As popular haunts for ramblers, we helped the hostels by building relationships with influential rambling bloggers, to target the web walking community. We encouraged some of the crucial bloggers to give an impartial review on their website and then to spend a weekend that was complimentary at one of the hostels.

The result was that half a dozen bloggers took us up on our offer, subsequently wrote rave reviews concerning the hostels, bringing more custom from their readers and also increasing traffic to the inns' websites by pushing up their Google rankings due to the search-friendly advantages of back links from some other websites.

Bloggers must not be viewed simply as an extension of the traditional media while it may seem like a fairly easy exercise, there are a few important rules that will be followed as a way to talk to them efficiently.

Here are a few essential pointers:

1. The first step would be to identify the right bloggers for you. Regrettably, there is no fast treatment for this, this is an issue of undertaking laborious research via Technorati or Google blog search. You'll need to scan each blog site to get a feel for its relevance; assess the site rating (via a Google evaluation app); and then go through the blogrolls on each website to locate more bloggers who may be important and visit their website to do the same... It's worth noting that as in many things, quality is more important than quantity - don't only target the bloggers with the most followers, locate the ones most applicable to your company.

2. The way by which they ought to be approached is different to traditional journalists, as most bloggers are private individuals without a commercial axe to grind. The key is always to be clear - with a passion for a particular issue as normal people, they cherish their detachment and appreciate receptivity. While they could possibly be slightly cautious of business people or PRs, so long as you're and declare your commercial interest, there shouldn't be a difficulty.

3. Post some opinions and start a dialogue; blogging is really all about engaging with individuals and many bloggers appreciate the fact that someone is taking some time to <a href="http://www.haakblog.com/2013/11/add-automatic-read-more-button-blogger-blogs.html">read more button for blogger</a> their posts.


By: Carl Fitzgerald

Bloggers must not be viewed simply as an extension of the traditional media while it may seem like a fairly easy exercise, there are a few important rules that will be followed as a way to talk to them efficiently.

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Article Tags: Read More Button for Blogger

Submitted On Apr 05, 2015. Viewed 453 times.

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